“96% of people check their mobile phones within 20 minutes of waking up”

Here are some stats that will help you make better-informed decisions about your 2018 mobile strategy.

Mobile usage

1. As of August 2017, there are over 3.5 billion unique mobile internet users. Source: Statista

2. Users spend on average 69% of their media time on smartphones. Source: comScore

3. Mobile devices will drive 80% of global internet usage. Source: Zenith

4. 50% of the time individuals spend on digital media is on mobile apps. Source: Comscore

Mobile app usage

5. There are about 8 million apps in the Google Play store, 2.2 million in the Apple App Store, 669K in the Windows Store, and 600K in the Amazon Appstore. Source: Statista

6. The total number of mobile app downloads in 2017 is 197 billion (a forecast). Source: Statista

7. The total number of iOS app downloads in 2016 was 25 billion. Source: App Annie

8. The total number of Android app downloads in 2016 was 90 billion. Source: App Annie

9. Despite the sea of choice for mobile apps available for both iOS and Android, in real life people tend to use only a few on a daily basis. The average number of apps people use is 9 apps daily, and 30 apps monthly. Source: TechCrunch

10. Mobile websites get more visitors than native apps. But those people spend a lot less time on mobile websites than they do on apps. Source: comScore

Mobile search

11. Mobile is the dominant platform for searches, as 48% of the buyers use smartphones to start searching with a search engine. Source: Google Research

12. 69% of consumers worldwide between the ages of 18 and 39 use mobile devices to research products before they buy. Source: AUM Core

13. Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%. Google Search is also one of the most popular mobile apps in the United States. Source: NetMarketShare

14. A “List of products” is the most important mobile website feature of local businesses, with “Opening hours” and “Price list” following closely after. Source: Statista

15. 78% of mobile searches for local business information result in a purchase. That’s higher than from any other kind of device. Source: comScore

Mobile spending

16. Mobile-influenced offline spending is already over $1 trillion. People do heavy mobile research before indulging in offline purchasing in almost all categories. Source: Forrester

17. 90% of smartphone owners use their phones while making purchasing decisions in a brick and mortar store. Source: Marketing Land

18. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. Source: Nectafy

19. When people search on mobile, it tends to lead to action: 92% of those who searched on their phone made a related purchase. Source: Think With Google

20. 57% of users say they won’t recommend a business with a poorly-designed mobile site. Source: socPub

Mobile advertising

21. Google drives 95% of all US paid search ad clicks on mobile. Source: Search Engine Land

22. In 2017, mobile devices account for 61.9% of Google’s paid-search clicks – up from 53% in 2016. Source: iProspect

23. It’s estimated that US mobile search spending will reach $25.11 billion in 2018 and $28.25 billion in 2019. Source: AUM Core

24. 87% of Facebook’s advertising revenue comes from mobile. Source: AdWeek

25. By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending. Source: MarketingLand

Mobile marketing

26. 68% of companies have integrated mobile marketing into their overall marketing strategy. Source: Salesforce

27. 71% of marketers believe mobile marketing is core to their business. Source: Salesforce

28. 83% of mobile users say that a seamless experience across all devices is very important. Source: Wolfgang Jaegel

29. 83% of B2B marketers said mobile apps were important to content marketing. Source: Strategy Trends